CAMPAIGN
Heinz Punz
In 2019, generation Z will surpass the millenials and they are actively avoiding ads. The first thing that Gen Z do every morning is to check their social media, and Instagram is their forte. Creating fun punz and promoting them using Instagram is my core strategy. Making the campaign to not be the kind of ads that they always skip. Ranging from Instagram feed, story, and even GIFs for them to use in their InstaStory. Bringing the GIFs physically alive by combining them with AR (Augmented Reality) experience, elevating Heinz to be a cool product to own.
Be This, Be That, Be Your Own Chef
This is a collaboration of my classmate Ooi Wan Ting and myself. This campaign is meant for Bee Cheng Hiang. The Campaign promotes that bee cheng hiang can be whatever it wants to be. The Idea is to make the customers of Bee Cheng Hiang to add Bakkwa in their dish to "elevate" the flavour.
STAB IT/ STOP IT
Plastic has been a great enemy to the environment for the past centuries, especially for the Marine Life. It's our duty to help reducing the usage of Plastic to save marine animals from accidentally getting choked or strangled. Working with a big brand that supports the better world might bring a greater impact for the societies to use less plastic.
